Apex Digital AUAPEX DIGITAL
DWG A-01
Sydney, Australia

We build the systems
that run your business.

Custom CRMs, automation and websites — engineered together for trade and construction businesses.

Start your build →See how the CRM works

Fig. 01 — Shepherds Fabrications · drag to compare

+340% enquiries

Shepherds Fabrications — new website by Apex Digital AU
Shepherds Fabrications — old outdated website
BeforeAfter
↔
DWG A-02
What we build

One system. Built around how your business actually runs.

Spec: core

Custom CRM development

Bespoke systems that track leads, jobs, calls, invoices and subscriptions — built to your workflow, not a template you have to bend around. You own it outright. No per-seat fees.

We know it works because we run on one. The CRM behind Apex Digital is the same thing we build for you.

Details →

Tracks

  • ■Leads
  • ■Jobs
  • ■Calls
  • ■Invoices
  • ■Subscriptions

Spec: operate

Business automation

Gmail flows, lead finding, follow-up sequences and the integrations that tie it together — Stripe, Xero, Google Places. The admin runs itself.

Details →

Spec: convert

Websites

The front end of your system. Built to prove your work and feed enquiries straight into the CRM — not to sit there looking nice.

Details →

DWG A-03
Case study 01

Shepherds Fabrications

A traditional Sydney metalwork business running on a dead website and a paper trail. We replaced the site and set up the systems behind it — enquiries now flow straight into their team's workflow instead of sitting in an inbox.

+0%

Inbound enquiries

0.0×

Higher-value jobs

Full case study →Live site ↗
After
Before
BeforeAfter
↔
DWG A-04
How it works

A structured build — from first call to a system that runs itself.

STAGE 01

Discover

We map how your business actually runs — every stage, every handover, every job that goes cold.

STAGE 02

Design

We spec the system around that workflow. You see it before a line of code gets written.

STAGE 03

Build

Engineered and integrated — CRM, automations and front end wired together as one thing.

STAGE 04

Launch & grow

Go live with monitoring, then keep building as the business grows into it.

DWG A-05
What we run

We run on the same gear we build.

Every system we sell, we use. Apex Digital's own pipeline runs on a CRM we wrote ourselves, wired to our own automations and dashboards. Nothing here is theory.

Build one for your business →

SYS-01

Apex CRM

Built in-house. Runs our whole lead pipeline — every enquiry, quote and job, start to finish.

SYS-02

Automated outreach

Finds and qualifies leads, then runs the follow-up sequences without anyone touching a keyboard.

SYS-03

Calls queue

Tells us who to ring and when. Nothing sits waiting because someone forgot to chase it.

SYS-04

Dashboards

Live numbers on pipeline, conversion and revenue. We run the business off them daily.

Ready to build?

Let's build the system your business deserves.

Tell us about your business and we'll come back with a clear plan and a fixed quote. No lock-in, no jargon.

Start your project →See pricing