A CRM built around how your business actually runs
Stop losing jobs in text messages, notebooks and someone's memory. We build custom CRM systems for Australian trade businesses — lead tracking, quote follow-up and job management, with no per-user fees and nothing you don't need.
Quotes go cold. Leads fall through cracks.
Here's what happens in most trade businesses: an enquiry comes in while you're on the tools. You mean to call back. A quote goes out and never gets followed up. The customer books someone else — not because they were better, but because they answered.
It's rarely a sales problem — it's a systems problem. Nobody can hold twenty open quotes in their head while running jobs.
A custom CRM fixes it structurally: every enquiry captured, every quote followed up automatically, every job's status visible at a glance — from your phone, at the job site.
What we build in
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Lead capture
Website forms, calls and emails land in one pipeline
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Quote follow-up
Automated reminders so quotes stop dying in inboxes
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Job tracking
Every job's stage, notes and customer details in one place
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Automation
Review requests, status updates and admin on autopilot
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Your workflow
Built around your stages and your process — not a template
| Custom CRM (Apex) | Subscription CRM | |
|---|---|---|
| Cost | One fixed build cost — you own it | $50–150 per user, per month, forever |
| Fit | Built around your exact workflow | You adapt to their template |
| Features | Only what you'll actually use | Hundreds of features, most unused |
| Data | Yours, fully | Lives on their platform |
| Changes | We build what you need next | Wait and hope it's on their roadmap |
Why not just use a generic CRM like HubSpot or Tradify?+
Off-the-shelf CRMs make your business fit their software — you pay per user forever, use 20% of the features, and still end up with spreadsheets on the side. A custom CRM is built around your exact workflow: your job stages, your quote process, your follow-ups. You own it outright, with no per-seat fees.
What can a custom CRM actually do for a trade business?+
Track every lead from first call to paid invoice, automatically follow up quotes so jobs stop going cold, manage job stages and customer details in one place, and send review requests when a job wraps up. If your process can be described, it can be automated.
How much does a custom CRM cost?+
Custom CRM builds start from $5,999 depending on scope, with a fixed quote before we start. Compare that with $50-150 per user per month forever on subscription CRMs and it usually pays for itself within the first year or two.
Do I need to be technical to use it?+
No — that's the point. It's built for how you already work, so there's nothing to configure and no features you don't need. If you can use your phone, you can use it.
Can it work with my existing website and email?+
Yes. Website enquiry forms feed straight into the CRM, and it can connect to Gmail and other tools you already use, so nothing falls through the cracks between an enquiry landing and a quote going out.